Event Marketing


Companies that achieve the highest success from tradeshows, conventions, and conferences initiate their marketing efforts BEFORE the event…

Prime’s comprehensive, pre-event marketing program offers you proven results. In fact, one of our customers employing our strategy has achieved an amazing 35% response rate!

The Pressure is on to Produce Measurable Results

Average costs for a tradeshow exhibit can exceed 6 figures. Add travel and administrative expenses and it’s easy to see how events account for a large percentage of many corporate marketing budgets. For this reason, decision makers are justifiably demanding results. How do you gain them?
By attracting a high level of qualified traffic to your booth!

Two packages to choose from:

Silver*

    Includes:
  • Strategy and deployment
  • Design**
  • 1000 5×8 full-color, two-sided variable postcards (.35¢ for each additional postcard)
  • 1000 pURLs (personalized URLs) (.08¢ for each additional pURL)
  • One-time site set-up
  • Purchase of unique URL
  • Two trackable links ($75 for each additional trackable link)
  • Leads emailed to up to 2 addresses ($25 for each additional address)
  • ROI Calculator
$2590
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Gold*

    Includes ‘Silver Package’ plus the following:
  • 2 additional postcard mailings of 1000 quantity each
  • Digital die cutting of direct mail postcards (limitations apply)
  • Personalized graphic imaging
  • Social media integration
  • 2nd reminder email
  • Automated data feed weekly
  • QR codes created and positioned
  • SMS text messaging
$3940
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* Multiple program event commitments will receive reduced pricing.
**2 hours, one round of proofs for Silver, 4 hours for Gold.
Not included in packages: postage, list acquisition (if needed), promotional products (if needed).


Download Information Sheet

Marketing Strategy

We’re experts at helping you generate traffic with our proven, turnkey programs. They combine our extensive experience in marketing strategy with fully integrated technology and automated systems that make your exhibit a destination spot for attendees. Rather than hope attendees show up at your booth. You’ll know they’re showing up.

Because we help you…

  • Plan strategically
  • Gather customer intelligence creatively
  • Track & manage information efficiently
  • Employ it strategically
  • And follow-up effectively
Get the Most Out of Your Investment

Our turnkey program package allows you to…

  • Increase qualified traffic and engage the prospect
  • Personally (individually) communicate with enrolled attendees at your tradeshow
  • Gather information about the attendee and invite them to your booth.
  • Pre-set show appointments if desired
  • Establish permission-based communications and maintain contact before, during and after the event
  • Visualize all activity on your customized dashboard and organize leads for automated post-show follow-up
Maximize Your Resources

You may have fewer staff and more work to do, so you may lack the resources to effectively engage in pre-event marketing. But it is absolutely critical to your success – because tradeshow attendees today have a much more focused approach. Unless you intentionally and strategically give them a reason to visit your booth—they’ll simply pass you by. You can’t afford to let that happen.

That’s why a partnership with Prime is an incredible value:

  • Extension of your marketing department
  • Pre-event marketing efforts to ensure your success
  • Gain more satisfied customers